IT & MARKETING
No business can thrive without a solid IT Infrastructural Support. All the businesses are exclusively using e-Business from strategic point of view. The bigger a business, the more extensive is its IT support. Today managers are increasingly expected to successfully oversee and understand information systems .
That is why we have Information Technology (IT) as a specialisation in PGDM. This specialisation is designed to educate & develop managers who can effectively manage the planning, decision making, implementing, designing, selection, usage & administration of emerging trends and converging information & communications technologies.
Marketing is all about identification of needs, creation of value and delivery of value. It links an organization to the society in general and to its customers in particular. Customers lend a purpose to an organization and an organization exists because of its customers. The marketing functions aim at understanding the customers and serve them better. The marketing specialisation of the PGDM programme at LBSIMT aims at preparing environmentally sensitive, customer oriented, value driven marketing professionals. The programme is designed to make the students aware of the emerging dimensions of marketing including innovative methods of customer engagement, international marketing issues, cross cultural issues in marketing, rural marketing, bottom of pyramid marketing and strategic marketing. It makes the students adept in handling a myriad of practical issues and challenges in marketing.