IB & MARKETING
With the relentless advent of globalization and the opportunities opening up worldwide, LBSIMT offers its specialization in International Business . The specialization program equips the students to understand processes, trends, economic relations and policy changes in the national and international business environment. Students in the specialization program follow a pre-determined curriculum which integrates the concepts of Business administration with Cultural studies. By educating students to become future global managers, this specialization allows students to adapt to a new culture and develop practical ability to work in a multi-cultural, diverse and global marketplace.
Marketing is all about identification of needs, creation of value and delivery of value. It links an organization to the society in general and to its customers in particular. Customers lend a purpose to an organization and an organization exists because of its customers. The marketing functions aim at understanding the customers and serve them better. The marketing specialisation of the PGDM programme at LBSIMT aims at preparing environmentally sensitive, customer oriented, value driven marketing professionals. The programme is designed to make the students aware of the emerging dimensions of marketing including innovative methods of customer engagement, international marketing issues, cross cultural issues in marketing, rural marketing, bottom of pyramid marketing and strategic marketing. It makes the students adept in handling a myriad of practical issues and challenges in marketing.