FINANCE & MARKETING
Finance is the lifeblood of any organization. In this era of cut throat competition it is necessary to have a sound understanding of Finance. This post graduate program in finance helps the candidate to build a fruitful career in financial analysis and applications. Apart from this the program focuses on all areas of Financial Management, such as Management Accounting, Costing, International Financial Management, Portfolio Management, Banking & Financial services and Risk Management etc.
The objectives of the program are to make the participants aware about the efficient ways of raising funds and utilizing those funds effectively and to make them capable of analyzing financial information and applying financial tools for decision making.
Marketing is all about identification of needs, creation of value and delivery of value. It links an organization to the society in general and to its customers in particular. Customers lend a purpose to an organization and an organization exists because of its customers. The marketing functions aim at understanding the customers and serve them better. The marketing specialisation of the PGDM programme at LBSIMT aims at preparing environmentally sensitive, customer oriented, value driven marketing professionals. The programme is designed to make the students aware of the emerging dimensions of marketing including innovative methods of customer engagement, international marketing issues, cross cultural issues in marketing, rural marketing, bottom of pyramid marketing and strategic marketing. It makes the students adept in handling a myriad of practical issues and challenges in marketing.